In an ever-changing vacation rental landscape, relying solely on one booking platform can leave Hawai’i vacation rental owners at a disadvantage. Recent changes to Airbnb’s policy have made it more challenging and costly for hosts to operate profitably. This highlights the importance of a diversified marketing approach, which is just one of the many services you can enjoy when you partner with Hawai’i Life Vacations, a leading property management company in Hawai’i. Keep reading to learn more about how our marketing approach can help you succeed.
Airbnb’s New Challenges
Recently, Airbnb changed its policy, so hosts are now responsible for the entire 15.5% fee, which will significantly reduce your rental income. Additionally, those who list on Airbnb are no longer able to contact guests for Google reviews, which can limit your ability to build external visibility and credibility. As the host, you are also now liable for chargebacks, even after a guest’s stay, which adds an additional financial risk for Hawai’i vacation rental owners.
The final major change is that Airbnb is now requiring hosts to accept third-party services at their property without revenue sharing or question. This policy limits your control as the owner of your property and may create new operational and liability concerns.
Why Diversifying Your Vacation Rental Marketing Is Important
With all of these new changes, it is clearer than ever that depending on a single platform for your bookings is not sustainable. That’s why, at Hawai’i Life, part of our property management strategy is a broad and strategic approach to marketing vacation homes or condos on Kauai, Oahu, Maui, or the Big Island across multiple high-traffic platforms.
We list the Hawai’i rentals in our portfolio not only on our website, but also on VRBO, Expedia, Google Vacations, Marriott Homes and Villas, American Express, and Booking.com. We also use Zillow, Realtor,org, Apartments.com and many more for monthly rentals. Our multi-channel approach helps get your vacation rental in front of as many people as possible. Also, partnering with platforms like American Express and Marriott allows guests to use points toward their stays, which can be valuable in a slower market.
Learn More About Our Property Management Services
Marketing across a range of platforms is just one way Hawai’i Life helps Hawai’i vacation rental owners maintain consistent bookings, stay ahead of shifting policies, and increase profitability. As the industry continues to evolve, it’s more important than ever to work with a reputable property management company in Hawai’i like us. Regardless of the changes that come next, we are here to help our owners achieve the greatest success possible. Contact us today to discover how our services can benefit you.